About Us

 

In April 2011, our company held an all-employee meeting.  One of our goals was to come up with a mission statement that would truly reflect the values and priorities of our entire team.

Our mission at —Tri Fitness is to educate and serve goal-oriented athletes of all levels by building relationships with integrity and passion.  We provide the highest level of education and training while offering essential multi-sport gear.  We strive to strengthen our community by hosting a multitude of local races and other events.  Be inspired to join the Tri Fitness experience!

We want to be the premier outlet serving athletes in Minnesota and western Wisconsin.

We do this through our:

  1. Retail store
  2. Training Center and Services
  3. Events

As one of the most-established multi-sport businesses in the Upper Midwest, we are designed with the athlete - and triathlete - in mind.  We carry all the gear you may need for a triathlon, including running, biking and swimming apparel, shoes, tools and accessories.

We're located just north of St. Paul, Minnesota in beautiful downtown White Bear Lake.

Our owners are Vicki Ostendorf (Founder and President), Judi Fluger (Partner and CEO) and Jason Goepfert (Partner and Chairman).

We, and our staff, are avid runners and triathletes and are very knowledgeable in providing the proper training, testing, and nutritional advice for the novice to the advanced athlete.

Our motto is “Swim, Bike, Run…Live It.” We do not want to be just a retail store. We are a community, an experience and sometimes an adventure.

We believe athletes come in all shapes and sizes!

They are also at many different knowledge and experience levels. All deserve our respect. We strive to help them develop their potential no matter where they start.

Above all, we believe everyone should have fun and enjoy the rewards of a healthier lifestyle.

In detail, we will:

  • Lead swim, bike, walk and run clubs from the store site

  • Provide high quality apparel, nutrition and tools

  • Offer training advice based on knowledge and experience

  • Offer advice on appropriate apparel, shoes, nutrition and gear

  • Contact and offer resources to local teams and other groups

Now, find out about our retail store, visit our training center or look into our events.

Catch up with the latest developments by liking our Facebook page!