Our Mission

"Change lives by enhancing health in a fun, personal way with a passionate staff focused on education and support."

We believe athletes come in all shapes and sizes with various knowledge and experience levels. All athletes deserve respect for the commitment and effort they put into the process, and our goal is to help them develop their potential no matter where they start or what they want to accomplish. We believe we can provide an energetic and fun environment for athletes to enjoy the rewards of a healthier lifestyle. As one of the most established, passionate, and knowledgeable multi-sport businesses in the Upper Midwest, we are designed with the athlete - and triathlete - in mind.