Our Mission
Our Mission
Our Mission
"Change lives by enhancing health in a fun, personal way with a passionate staff focused on education and support."
We believe athletes come in all shapes and sizes with various knowledge and experience levels. All athletes deserve respect for the commitment and effort they put into the process, and our goal is to help them develop their potential no matter where they start or what they want to accomplish. We believe we can provide an energetic and fun environment for athletes to enjoy the rewards of a healthier lifestyle. As one of the most established, passionate, and knowledgeable multi-sport businesses in the Upper Midwest, we are designed with the athlete - and triathlete - in mind.
Our Motto
Our Motto
Our Motto
"Well Beyond Limits."
We do not want to be just another retail store and training center. We are passionate about creating an environment where we build others up and challenge you to achieve beyond what you thought was possible - and have fun doing it. We are a community, an experience, and sometimes an adventure.
Our Philosophy
Our Philosophy
Our Philosophy
"If you want it bad enough, you will figure out a way to achieve it. If not, you will find an excuse."
We believe in your goals - no matter how big or small. If your goal is to walk 1 mile, we want to help you achieve that goal. Whatever is on your bucket list, we want to hear about it. Let us provide our years of experience and education to guide you to your personal finish line.